New York

Double Degree in Luxury - Paris / New York

Being at the core of new communication strategies in the luxury industry

The influential role of communication in the luxury market has substantially intensified, as new communication specializations and practices have gradually emerged alongside more traditional and emblematic ones. Our Specialized MBA in Luxury Communication & Strategies – EFAP Paris – is the first academic program dedicated to the luxury market from a communication perspective with a global and multicultural approach to strategic issues.

With the increasing importance of global sensitivity and awareness, students who have an understanding of the broader world will be at a distinctive advantage. Embrassing this cross-cultural perspective, we have developed a Double Degree Program between two leading institutions of higher learning, EFAP Paris and New York Institute of Technology (NYIT).

Our participants will be offered a structured sequence of luxury communication and strategic courses taught in English in two of the world’s most dynamic cities, Paris and New York, each with a distinctive culture and set of business practices. After completion of the full-time 12 month program, the participants of our executive MBA are awarded the degree of both institutions EFAP (Executive MBA specialized Luxury Brands Management, Communication & Strategies) and NYIT (Master of Arts in Communication). 

Students are also encouraged to pursue an optional practical training upon completion of their cycle of studies to add valuable real-world experience to their resumes.

Location, location, location … Our two urban  campuses act as a perfect launch-pad for a career in the luxury communication industry. EFAP is located in Paris, right off the Champs-Elysées, while NYIT is situated in the center of Manhattan next to the iconic Time Warner complex, the Lincoln Center, and Central Park, Countless major companies in the luxury sector, from fashion to cosmetics, from gastronomy to the hotel industry and from the art market to fine jewelry, are within walking distance of our classrooms.

Students are not only prepared for strategic roles in the luxury sector’s communication, they are also part of a dynamic global network of more than 120,000 NYIT/EFAP alumni and professionals. The Double Degree is a challenging yet rewarding experience and we invite you to take your professional career to the next level by joining our program on both side of the Atlantic!

Marta MARCHEVA, PhD
Director, Specialized MBA in Luxury Communication & Strategies

Patricia Chaban
Director, EFAP New York

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