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Join EFAP L'EFAP chez BETC : "Vis ma vie" en agence de pub !
Bien plus que de simples bureaux, l'agence BETC a souhaité faire de ses nouveaux locaux “un véritable espace de création et d'innovation" où l'agence développe les campagnes de publicité pour des marques de renommée mondiale comme Peugeot, Évian ou Canal+.
Accompagnés par Fabrice BROVELLI, Vice-Président de BETC, les étudiants de l'école de communication EFAP ont ainsi visité la radio locale, les salles de montage vidéo, le studio de tournage, le laboratoire créatif et le jardin suspendu en bordure du Canal de l'Ourcq!
Découvrez l'interview de Fabrice BROVELLI, Vice président de BETC réalisée dans les locaux de l'EFAP suite à une conférence !
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Finding Your Path, Forging Your Own: Emma’s Story as an EFAP Graduate
At EFAP, every journey is unique. Emma’s story is a perfect example: from Madrid to television studios and eventually into entrepreneurship, she has built a career driven by curiosity, boldness, and the strength of the Alumni network. Her experience embodies the spirit of the school: supporting, empowering, and inspiring students long after graduation. Discover her story!
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EFAP, a communication school closely connected to luxury fashion houses
Training future luxury communication experts requires far more than theoretical teaching. At EFAP, learning is rooted in immersion and direct exposure to the standards of leading luxury Houses. Through a strategic challenge conducted in collaboration with Christian Dior Couture, fifth-year students experienced first-hand the real demands of brand strategy in the world of luxury.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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