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Undergraduate - Year 2
Second year - Acquiring key tools and skills
Fundamental training and acquisition of operational know-how (120 ECTS)
The second year of training in communication combines fundamental teaching in marketing and communications with the acquisition of skills essential to the various communication professions.
Next school year: September 2026
Objectives
The second year combines fundamental teaching in marketing and communications with the acquisition of skills essential to the various communications professions. Students wishing to gain their first international experience this year have the opportunity to study on one of our international campuses or in one of our partner universities, by choosing the EFAP Full English Program or the EFAP International Program.
Methods and assessment procedures
- Theoretical courses, practical workshops, challenges and professional projects
- Continuous assessment and mid-term exams
Practical and theoretical training
Communication
› Stratégie de communication
› Stratégie relations médias
› Media planning
› Production événementielle
› Écriture journalistique
› Sémiologie
› Droit de la communication et des médias
› Cross cultural communication
› Debate in English
Marketing, Digital & AI
› Marketing stratégique
› Marketing digital
› Outils marketing
› Transformation digitale, IA & Data
› Médias sociaux, IA & Data
› IA : enjeux éthiques, sociétaux et environnementaux
Creativity
› Conception-rédaction
› Culture pop et artistique
› Image et photo en communication
› Design graphique
› Web série
Strategy & projects
› Communication associative
› Gestion de Projets
› Construction budgétaire
› Méthodologie & Outils professionnels
Educational events
Masterclasses
Challenges & seminars
› Séminaire influence
› Battles
Lab Days
› Data Lab Day
› International Lab Day
Workshops and professional projects
› Art oratoire
› Public presentation
› Ateliers de professionnalisation
Three-month internship
You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.
Second year highlight: Data Lab Day
Today, data is at the heart of all communication strategies. Understanding, analyzing and exploiting data has become essential for anticipating trends, personalizing messages, measuring the impact of campaigns and steering performance. The Data Lab Day offers students a chance to explore these themes.
FAQ
What do I learn in my second year at EFAP?
The second year at EFAP is one of deepening: students consolidate the fundamentals seen in first year and develop more operational skills. They work on strategic communications, digital marketing, project management and multimedia content creation.
What core courses are offered in the second year at EFAP?
In the second year at EFAP, students delve deeper into the basics of communications through a wide range of theoretical and practical courses.
The program covers :
- Communication & media: communication strategy, media relations strategy, media planning, journalistic writing, semiology, communication and media law.
- Creativity: copywriting, pop culture and art, graphic design, image and photography in communication, web series.
- Marketing, digital & AI: strategic and digital marketing, marketing tools, digital transformation, AI & data, ethical and societal issues linked to AI
- Strategies & projects: nonprofit communication, project management, budgeting, methodology and professional tools.
These courses are complemented by professionalization workshops (public speaking, public presentation), and help prepare for the mandatory three-month internship.
Is there a compulsory internship in the second year at EFAP?
Yes, the second year includes a compulsory three-month internship. This internship enables students to gain responsibility and put into practice the skills acquired during the year. It can be carried out in France or abroad, in a variety of sectors (communications agencies, media, start-ups, institutions, associations). It's a key step in gradually building your career path.
Find out more about internships at EFAPWhat types of practical projects are carried out in the second year at EFAP?
In the second year, students take part in Masterclasses led by professionals, as well as challenges and seminars such as the Influence Seminar. They also take part in Lab Days, such as Data Lab Day (focusing on data-related issues) and International Lab Day, which promotes multicultural openness. These projects complement the courses and provide a real-world setting for current communication and digital issues.
Also discover the program