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Entry level associate
Third year - Building your career plan
Mastering techniques and building a professional project (180 ECTS)
Punctuated by major teaching exercises, the third year of communication training aims to acquire and master increasingly precise communication techniques and present them in the form of a recommendation. The third year places particular emphasis on digital communication, crisis communication and CSR issues.
Next school year: September 2026
Objectives
Punctuated by major teaching exercises, the aim of the third year is to acquire and master increasingly precise communication techniques and present them in the form of a recommendation. The third year places particular emphasis on digital communication. This very special year will also focus on the appropriation of sensitive and specific subjects such as crisis communications, internal communications and CSR issues.
Methods and assessment procedures
- Theoretical courses, practical workshops, challenges and professional projects
- Continuous assessment and mid-term exams
Practical and theoretical training
Communication
› Communication de crise
› Communication publique et politique
› Communication RSE
› Communication interne et marque employeur
Digital & AI
› CMS et application mobile
› SEO et Stratégie de Contenu avec l'IA
› UX Design
› Webdesign
Marketing & Company
› Marketing opérationnel
› Projet marketing digital
› Pilotage budgétaire
› Protection des données et propriété intellectuelle
Creativity
› Stratégie créative
› Storytelling & communication narrative
› Motion design
Educational events
Masterclasses
CSR Lab Day
Challenges & seminars
› Big Battle
› 100% Com de crise
Workshops and professional projects
› Media training
› Ateliers de professionnalisation
Four-month internship or international study semester
You may be wondering about taking one of our training courses. Contact us, so that we can provide you with the information and guidance you need: accessibilite@efap.com.
Third year highlight: The Big Battle
A two-week national competition bringing together nearly 900 EFAP students around a problem proposed by a well-known brand. The aim: to deliver the best strategic recommendation! On the program: coaches, training sessions, challenges... and the grand finale at the advertiser's premises! An unforgettable moment in your EFAP training. #BigBattleEFAP
FAQ
What do I learn in my third year at EFAP?
The third year at EFAP marks a reinforced professionalization stage. Students deepen their mastery of communication through specialized courses in crisis communications, public and political communication, CSR, internal communication and employer branding. The year also develops the creative and digital dimension, with courses in storytelling, motion design, UX design and SEO with AI. It's a pivotal year that prepares you for more strategic assignments.
What are the core courses in Third year at the EFAP School of Communication?
The academic program covers several major areas:
- Communication: crisis communications, public and political communication, CSR, internal communication.
- Creativity: creative strategy, storytelling & narrative communication, motion design.
- Digital & AI: CMS, SEO & content strategy with AI, UX design, web design.
- Marketing & business: operational marketing, digital marketing projects, budget management, data protection and intellectual property.
These courses offer a comprehensive approach, combining strategy, creativity and mastery of digital tools.
Is there a compulsory internship in the third year?
Yes, the third year includes a compulsory 4-month internship. Students can also choose to spend a semester studying abroad at one of EFAP's partner universities. This experience is key to broadening professional horizons, reinforcing intercultural skills and building a distinguished CV. Whether as an internship or an academic exchange, the third year marks a first long immersion in the professional and/or international world.
Find out more about internships at EFAPWhat types of practical projects are carried out in the third year at EFAP?
Alongside their courses, students take part in a number of educational events: Masterclasses led by experts, Big Battle (a life-size challenge based on a real brief), 100% Crisis Comms (an intensive seminar) and the CSR Lab Day focusing on responsible communication. These hands-on projects enable participants to confront current issues and develop concrete skills in crisis management, brand strategy and sustainable communications.
Also discover the program