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L'EFAP 100% Digital au HubForum

Pendant deux jours, les étudiants du #MBADMB ont découvert les coulisses du HUBFORUM Paris, le rendez-vous incontournable de tous les acteurs du digital en France.

Organisée par le HUB INSTITUTE, le think tank de référence du digital, cette 8e édition sur le thème “ACCELERATE" était organisée autour de 4 grandes thématiques : #SELECTOYOUROBJECTIVES, #RESPECTYOURCUSTOMER, #CHANGEYOURBUSINESS, #BOOSTYOURMARKETING.

L'événement a accueilli des intervenants de renommée comme Guillaume PEPY, PDG de la SNCF, Eric EICHMANN, CEO de Criteo, Maud BAILLY, Chief Digital Officer de Accor Hotels ou Jean-Marc JANAILLAC, PDG de Air France - KLM.

En charge de relayer l'événement sur les réseaux sociaux et d'accueillir les speakers, les étudiants ont pu également assister aux nombreuses conférences tout en développant leur réseau professionnel.
 

 

 

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EFAP News - April Fool’s Day: When Brands Turn Humor into a Communication Strategy

April Fool’s Day: When Brands Turn Humor into a Communication Strategy

Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.

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EFAP News - Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

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The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.

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EFAP News - Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.

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