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Join EFAP L'EFAP 100% Digital au HubForum
Pendant deux jours, les étudiants du #MBADMB ont découvert les coulisses du
HUBFORUM Paris, le rendez-vous incontournable de tous les acteurs du digital en France.
Organisée par le
HUB INSTITUTE, le think tank de référence du digital, cette 8e édition sur le thème “ACCELERATE" était organisée autour de 4 grandes thématiques : #SELECTOYOUROBJECTIVES, #RESPECTYOURCUSTOMER, #CHANGEYOURBUSINESS, #BOOSTYOURMARKETING.
L'événement a accueilli des intervenants de renommée comme Guillaume PEPY, PDG de la SNCF, Eric EICHMANN, CEO de Criteo, Maud BAILLY, Chief Digital Officer de Accor Hotels ou Jean-Marc JANAILLAC, PDG de Air France - KLM.
En charge de relayer l'événement sur les réseaux sociaux et d'accueillir les speakers, les étudiants ont pu également assister aux nombreuses conférences tout en développant leur réseau professionnel.
Revivez le #hubforum à travers 50 inspirations transmises par les étudiants #MBADMB sur le site du @HUBInstitute https://t.co/TFPDXC9r8u
— DMB EFAP (@MBADMB) 23 octobre 2017
C’est la fin du #HUBFORUM #MBADMB #Merci! pic.twitter.com/5R0ZK7M5Yl
— Claire Mata (@MataClaire) 11 octobre 2017
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How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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High-level internship: how Ombeline joined the Élysée’s event management department
From EFAP Lyon School of Communication to the reception rooms of the Élysée, sometimes it takes just one phone call, the one that enabled Ombeline to join the French Presidency for an internship in event communication. Between rigor, coordination and large-scale projects, she shares with us a professional journey that is as demanding as it is unforgettable!
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