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Join EFAP Étude de cas : mise en situation professionnelle
Chaque année, les étudiants de l'EFAP doivent réaliser un projet de communication répondant à une vraie problématique. Les étudiants en 1e année de l'EFAP ont eu 3 jours pour créer une vidéo (scénario, tournage et montage) dont l'objectif était de sensibiliser les collégiens, les lycéens et les étudiants à l'importance de l'orthographe pour leur avenir.
Sérieux et motivés, les étudiants ont pris véritablement à coeur le challenge qui leur était lancé. Ils ont apprécié la liberté et l'originalité pédagogique qu'apporte ce type de projets!
Pour visualiser le prix du jury remporté par T'COM'C composée d'Anastasia, Maya, Emma, Alix et Djihane, cliquez ici!
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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