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Join EFAP Étude de cas : mise en situation professionnelle
Chaque année, les étudiants de l'EFAP doivent réaliser un projet de communication répondant à une vraie problématique. Les étudiants en 1e année de l'EFAP ont eu 3 jours pour créer une vidéo (scénario, tournage et montage) dont l'objectif était de sensibiliser les collégiens, les lycéens et les étudiants à l'importance de l'orthographe pour leur avenir.
Sérieux et motivés, les étudiants ont pris véritablement à coeur le challenge qui leur était lancé. Ils ont apprécié la liberté et l'originalité pédagogique qu'apporte ce type de projets!
Pour visualiser le prix du jury remporté par T'COM'C composée d'Anastasia, Maya, Emma, Alix et Djihane, cliquez ici!
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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EFAP, a communication school closely connected to luxury fashion houses
Training future luxury communication experts requires far more than theoretical teaching. At EFAP, learning is rooted in immersion and direct exposure to the standards of leading luxury Houses. Through a strategic challenge conducted in collaboration with Christian Dior Couture, fifth-year students experienced first-hand the real demands of brand strategy in the world of luxury.
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Strategy & Branding: Nicolas Barbet’s Experience in Corporate Communication
A strategic pillar of corporate image, corporate communication goes far beyond message distribution: it shapes brands, strengthens internal engagement, and creates long-term value.In this interview, Nicolas Barbet, Brand Project Manager at AXA and EFAP Alumni (Class of 2023), looks back on his career path, the key skills of the profession, and the essential levers for success in corporate communication — combining strategic vision, project management, and a strong human-centered approach.
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