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Join EFAP EFAP Partenaire du Hacking de l'Hôtel de Ville 2017
Les étudiants de la spécialisation “Digital Marketing & Business #MBADMB" ont participé en exclusivité à la troisième édition du Hacking de l'Hôtel de Ville, événement initié par la Ville de Paris et Paris&Co, l'agence de développement économique et d'innovation de Paris.
Une journée intense pour les étudiants avec au programme la couverture “Live Tweet" des workshops ateliers, du StartUp MeetUp, speed-dating à grande échelle qui a offert aux participants la possibilité d'échanger entre eux quelques minutes afin d'amorcer un dialogue, ainsi que la production d'interviews audio et vidéo des participants, experts et investisseurs, relayés en direct sur les réseaux sociaux #HackingParis2024
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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