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Join EFAP EFAP Partenaire du Hacking de l'Hôtel de Ville 2017
Les étudiants de la spécialisation “Digital Marketing & Business #MBADMB" ont participé en exclusivité à la troisième édition du Hacking de l'Hôtel de Ville, événement initié par la Ville de Paris et Paris&Co, l'agence de développement économique et d'innovation de Paris.
Une journée intense pour les étudiants avec au programme la couverture “Live Tweet" des workshops ateliers, du StartUp MeetUp, speed-dating à grande échelle qui a offert aux participants la possibilité d'échanger entre eux quelques minutes afin d'amorcer un dialogue, ainsi que la production d'interviews audio et vidéo des participants, experts et investisseurs, relayés en direct sur les réseaux sociaux #HackingParis2024
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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The History of EFAP: A Pioneer in Communication for 65 Years
Did you know that the EFAP communication school was founded in 1961, at a time when public relations were just beginning to take shape? Since its inception, the school has evolved alongside the transformations in the communication industry, playing a key role in its professionalization.
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