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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues
Work-study programs offer EFAP students the opportunity to immerse themselves in the professional world from their 4th year while continuing their studies. This is the case for Noémy Kra, a 4th-year student in the Specialized MBA in Digital Marketing & Business, who shares her enriching experience as a Community Manager at Bouygues Bâtiment Nord-Est.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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