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Join EFAP EFAP Alumni : Directrice de production - Agence PixMeUp
Diplômée il y a dix ans, Lucile est installée dans le Nord, en périphérie de Lille, où elle est directrice de production pour PixMeUp, une agence de production audiovisuelle. "Mes missions consistent à gérer nos ressources créatives et techniques, à gérer également la partie budgétaire et la dimension planning sur les projets de l'Agence", explique notre diplômée de l'école de communication EFAP.
"Chez PixMeUp, nous accompagnons nos clients sur leur stratégie visuelle. Nous produisons pour eux des films corporate, des films branding ou des films publicitaires", assure encore Lucile.
Dans le cadre de sa formation communication à l'EFAP, elle a pu effectuer de nombreux stages qui lui ont permis de s'intégrer rapidement dans le monde du travail. "C'est d'ailleurs à l'issue de mon dernier stage que j'ai eu une proposition d'embauche et que j'ai pu tout de suite me lancer...", se souvient-elle.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Luxury Communication: The Inspiring Journey of Hugo Di Domenica, PR Celebrity Coordinator at Louis Vuitton
Between communication, fashion, and influence, the luxury sector demands a unique combination of creativity, discipline, and attention to detail. Through the inspiring journey of Hugo Di Domenica, EFAP graduate and now PR Celebrity Coordinator at Louis Vuitton, this article reveals the behind-the-scenes world of luxury communication and the reality of professions undergoing rapid transformation.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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