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Join EFAP EFAP Alumni : Directrice de production - Agence PixMeUp
Diplômée il y a dix ans, Lucile est installée dans le Nord, en périphérie de Lille, où elle est directrice de production pour PixMeUp, une agence de production audiovisuelle. "Mes missions consistent à gérer nos ressources créatives et techniques, à gérer également la partie budgétaire et la dimension planning sur les projets de l'Agence", explique notre diplômée de l'école de communication EFAP.
"Chez PixMeUp, nous accompagnons nos clients sur leur stratégie visuelle. Nous produisons pour eux des films corporate, des films branding ou des films publicitaires", assure encore Lucile.
Dans le cadre de sa formation communication à l'EFAP, elle a pu effectuer de nombreux stages qui lui ont permis de s'intégrer rapidement dans le monde du travail. "C'est d'ailleurs à l'issue de mon dernier stage que j'ai eu une proposition d'embauche et que j'ai pu tout de suite me lancer...", se souvient-elle.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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