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Marketing Week : un aperçu des tendances à suivre

 

La Marketing Week est l'événement phare de notre formation marketing. Tous les ans, les étudiants de la spécialisation marketing stratégique se retrouvent en effet pour découvrir les nouvelles tendances du marketing. L'édition 2021 a fait peau neuve grâce à un nouveau format 100% numérique!

Plus de 30 experts se sont exprimés au cours de ces cinq jours de conférences :

  • Sylvie Ohayon - Scénariste et écrivaine française
  • Baptiste Corval - Co-fondateur & COO, Phenix, l'application anti-gaspillage alimentaire
  • Gérard Feldzer - Vice-président fondateur de Futura-Mobility et consultant pour France Info
  • Karidja Touré - Actrice et ambassadrice de marques notamment pour Lacoste et Chanel
  • Rosemonde Pierre-Louis - Fondatrice et co-dirigeante de l'agence de communication CPASDELACOM
  • ...

Tout au long de la semaine, les étudiants en formation marketing ont bénéficié de nombreux retours d'expériences sur des thématiques très variées telles que l'intelligence artificielle, la publicité, le cinéma, l'entrepreneuriat, le marketing d'influence, etc.

 

 

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