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Join EFAP EFAP Alumni : Fondatrice du média "Élémentaire Club"
Élémentaire Club, fondé par notre EFAP Alumni, est un média nouvelle génération puisque c'est à la fois un podcast et une newsletter qui questionnent nos modes de vie actuels.
Bénédicte HALLION gère donc la production des contenus du média avec des journalistes mais aussi la gestion d'annonceurs qui cherchent à promouvoir leur marque via Élémentaire Club.
Avant de fonder ce média, Bénédicte a travaillé dans l'événementiel, dans la publicité et dans les relations médias. L'école de communication EFAP ainsi que toutes ces expériences lui ont permis d'acquérir les compétences nécessaires pour être aujourd'hui à la tête de son propre média.
Parmi ses meilleurs souvenirs de l'EFAP, elle retient son expérience au sein du Bureau des Étudiants qui anime la vie des campus EFAP, son échange international à Dublin ainsi que sa cérémonie de remise de diplômes.
> Pour en savoir plus sur Élémentaire Club, rendez-vous sur leur site internet
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Changing Paths Is Possible! Join EFAP Through Parallel Admissions
Are you rethinking your academic journey? Does your current program no longer feel like the right fit, or are you dreaming of a career in the world of communication? Good news: EFAP welcomes students from all backgrounds through its parallel admissions pathway
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EFAP: The Most International Communication School
In a communication industry that is increasingly global, choosing a program with a strong international focus is a real advantage for building a successful career. With campuses across several continents, a network of more than 100 partner universities and a multicultural student community, EFAP has established itself as the most international communication school.
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