#SeriousGame - La Nuit de la Crise à l'EFAP
Après une première édition réussie, cette année les étudiants sont devenus le service communication d'une Mairie attaquée sur les réseaux sociaux à cause de l'insalubrité probable de sa cuisine centrale qui causerait de nombreuses intoxications alimentaires. Leur objectif est donc simple : gérer la communication de cette mairie afin d'éviter le scandale !
Chaque heure de la soirée correspond à une journée, durant laquelle nos aprentis consultants en communication de crise reçoivent des informations et doivent préparer leurs axes de communication pour répondre aux questions des étudiants en formation journalisme de l'EFJ.
Une soirée intense mais très formatrice pour nos étudiants qui sont désormais prêts à affronter des situations de crise !
Nos Efapiens s’apprêtent à vivre une soirée pas comme les autres... C’est parti pour un cas pratique de communication de crise avec la 💥 Nuit de la Crise 💥 pic.twitter.com/HlOyZgS75u
— EFAP (@EFAP_) May 7, 2019
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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