Brochures 
Get in touch 
Join EFAP #SeriousGame - La Nuit de la Crise à l'EFAP
Après une première édition réussie, cette année les étudiants sont devenus le service communication d'une Mairie attaquée sur les réseaux sociaux à cause de l'insalubrité probable de sa cuisine centrale qui causerait de nombreuses intoxications alimentaires. Leur objectif est donc simple : gérer la communication de cette mairie afin d'éviter le scandale !
Chaque heure de la soirée correspond à une journée, durant laquelle nos aprentis consultants en communication de crise reçoivent des informations et doivent préparer leurs axes de communication pour répondre aux questions des étudiants en formation journalisme de l'EFJ.
Une soirée intense mais très formatrice pour nos étudiants qui sont désormais prêts à affronter des situations de crise !
Nos Efapiens s’apprêtent à vivre une soirée pas comme les autres... C’est parti pour un cas pratique de communication de crise avec la 💥 Nuit de la Crise 💥 pic.twitter.com/HlOyZgS75u
— EFAP (@EFAP_) May 7, 2019
See other news
Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs
The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.
read more
Communication apprenticeship: train at EFAP from your fourth year onward
The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.
read more
April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
read more