Générations EFAP: More Than a School, a Community for Life

“Générations EFAP”: A New Brand Platform

Since its creation in 1961, EFAP has evolved alongside the transformation of the communication industry, training generation after generation of professionals who help shape it.

65 years later, the EFAP community is made up of 30,000 alumni. Different generations, diverse career paths and ever-evolving professions, united by the same sense of belonging and a shared culture.

EFAP has chosen to place this collective story at the heart of its new brand platform: “Générations EFAP.” This new positioning reflects a strong belief: joining EFAP is about more than choosing a communication programme. It means becoming part of a lineage of communication professionals who recognise one another and pass on the same shared spirit from one generation to the next.

Generations Learning From One Another

As the first communication school, EFAP has grown by keeping pace with the evolution of an industry in constant motion. Over the decades, professions, tools and practices have changed dramatically. But one culture remains: a culture of boldness and experimentation.

Each new generation embraces this culture and helps it evolve. At EFAP, learning and knowledge-sharing extend far beyond the classroom. They also come through connections between students, alumni and professionals. Alumni talks, career events, real-world projects, battles, masterclasses… From their very first years, students benefit from the experiences and perspectives of those who came before them.

This dialogue works both ways: new generations also bring their own practices, references and perspectives on the industry. “Générations EFAP” celebrates what happens when experiences come together rather than when generations are set against one another.

30,000 EFAP Alumni: A Network That Recruits From Within

Today, the EFAP network brings together 30,000 alumni from different generations working across a wide range of communication professions. A network that is about much more than a number. EFAP students and alumni share opportunities and connections. They cross paths in companies, agencies and institutions, work together and, in turn, recruit new generations.

Discover the ⁠stories of our alumni, sharing their experience at EFAP, their career journeys and the professions they work in today.

This dynamic begins during their studies and continues long after graduation: each new class enriches an established network while helping build the network for generations to come. EFAP is a true club for life, built on a strong sense of belonging, mutual support and shared experience.

Students today, alumni tomorrow: everyone becomes part of EFAP’s story and helps pass it on.

Want to be part of the next generation of EFAP students and alumni? Discover EFAP’s programmes and build your own path in the communication industry.

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Générations EFAP in Stratégies

To mark the launch of this new brand platform, Stratégies takes a closer look at EFAP’s approach and the creation of “Générations EFAP”, developed with the Simone agency.

→ Discover the Stratégies article: “L’EFAP mise sur ses générations pour renouveler son territoire de marque”

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