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#TransfoDigitale - En direct du HUBFORUM 2019

 

Organisé chaque année par le think tank digital "HUB INSTITUTE", le HUBFORUM est le rendez-vous annuel des décideurs de la transformation digitale

Avec pour thématique "Smart Reboot Now" cette année, l'événement avait pour objectif d'aider les entreprises à repenser leur business model, accélérer leur diversification et adapter leur organisation.
L'événement a accueilli plus de 3 500 décideurs des secteurs de la banque, du tourisme, de la grande distribution, ... qui ont participé à 36 workshops thématiques.

Durant ces 48h dédiées au digital, nos étudiants ont pu profiter des nombreuses conférences mais ils ont surtout eu pour mission de couvrir l'événement sur les réseaux sociaux. Live-tweets, stories, ... Leur objectif était que le #HUBFORUM fasse partie des tendances sur les réseaux !

Vincent Montet, Fondateur-Directeur du MBA Spécialisé Digital Marketing & Business de l'EFAP a même participé à une conférence sur le "Future of Work".

 

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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?

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Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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