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Marketing week : Une semaine de conférences sur les tendances marketing

 

La Marketing Week permet aux étudiants en formation marketing de l'EFAP de découvrir les nouvelles pratiques et tendances dans les domaines du marketing et de la communication. Une vingtaine d'intervenants, spécialistes du marketing dans leur secteur, ont été choisis par nos étudiants en école de marketing et sont venus partager leur vision avec eux.

Intelligence Artificielle, Mécénat, Sport & Marketing, Publicité, Cinéma, Entrepreneuriat, Marketing d'Influence, ... De nombreux aspects du marketing ont été abordés durant cette semaine qui a notamment accueilli :

  • Magali BERDAH, Fondatrice de l'agence e-influenceurs Shauna Events
  • Pierre BERVILLE, Publicitaire et auteur de "J'enlève le haut"
  • Djihène ABDELILLAH, Championne du monde de grappling
  • Orso CHETOCHINE, Directeur de Mécénat Chirurgie Cardiaque
  • Jean-Marc THEVENET, Créateur du Festival de la BD d'Angoulême
  • Alain JOUVE, Rédacteur en chef de Sport Stratégies
  • ...

Découvrez notre formation marketing stratégique

 

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EFAP News - Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.

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EFAP News - Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.

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EFAP News - EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.

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