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Marketing week : Une semaine de conférences sur les tendances marketing

 

La Marketing Week permet aux étudiants en formation marketing de l'EFAP de découvrir les nouvelles pratiques et tendances dans les domaines du marketing et de la communication. Une vingtaine d'intervenants, spécialistes du marketing dans leur secteur, ont été choisis par nos étudiants en école de marketing et sont venus partager leur vision avec eux.

Intelligence Artificielle, Mécénat, Sport & Marketing, Publicité, Cinéma, Entrepreneuriat, Marketing d'Influence, ... De nombreux aspects du marketing ont été abordés durant cette semaine qui a notamment accueilli :

  • Magali BERDAH, Fondatrice de l'agence e-influenceurs Shauna Events
  • Pierre BERVILLE, Publicitaire et auteur de "J'enlève le haut"
  • Djihène ABDELILLAH, Championne du monde de grappling
  • Orso CHETOCHINE, Directeur de Mécénat Chirurgie Cardiaque
  • Jean-Marc THEVENET, Créateur du Festival de la BD d'Angoulême
  • Alain JOUVE, Rédacteur en chef de Sport Stratégies
  • ...

Découvrez notre formation marketing stratégique

 

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EFAP News - Study Communication Internationally with EFAP

Study Communication Internationally with EFAP

Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.

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EFAP News - The disappearance of Celio's "L": a strategic tease

The disappearance of Celio's "L": a strategic tease

In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.

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EFAP News - Living Series Mania from the inside: immersion in Community Management

Living Series Mania from the inside: immersion in Community Management

Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.

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