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Join EFAP EFAP Alumni : Social Media Manager - PSG
Grégory Ronquillo, Alumni de l'école de communication EFAP est venu partager son expérience de Social Media Manager auprès de nos étudiants du MBA Spécialisé Sport Business & Communication.
Après sa formation communication et un mémoire sur le phénomène Kylian Mbappé, il a réalisé son rêve en rejoignant le club du célèbre joueur.
Ses missions principales au quotidien sont d'animer les réseaux sociaux du club sur Facebook, Twitter et Instagram. Il accompagne également les équipes de sponsoring, billetterie et merchandising dans leurs campagnes sponsorisées sur les réseaux.
Je pense que c'est important de montrer qu'en sortant de l'école de communication EFAP on peut accomplir ses rêves.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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