Brochures 
Get in touch 
Join EFAP Voyage d'études à Dubaï : Au cœur d'une capitale du luxe
Véritable nouveau pôle de la mode et du luxe international, Dubaï représente un marché important dans l'industrie du luxe. Grâce à ce voyage d'études et à ses nombreuses conférences, nos étudiants du MBA Spécialisé Luxury Communication & Strategies ont pu mieux comprendre les stratégies de communication construites à l'international par les maisons de luxe.
Au programme :
- Rencontres avec des professionnels d'agences de communication spécialisées dans le luxe à Dubaï
- Présentation du Groupe Chalhoub qui accompagne les marques de luxe dans leur développement au Moyen-Orient
- Échanges avec le directeur commercial de Van Cleef & Arpels - Middle East & India
- Visites d'hôtels de luxe : Bulgari, Mandarin Oriental, One & Only Royal Mirage, ...
- Découverte du Dubaï Mall
- Déplacement à Abu Dhabi pour découvrir le Louvre et la Grande Mosquée
Un voyage d'études immersif pour les étudiants de notre formation luxe qui ont pu visiter la ville mais surtout échanger avec des professionnels de maisons reconnues.
Découvrez notre formation communication du luxe
See other news
Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
read more
April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
read more
Communication apprenticeship: train at EFAP from your fourth year onward
The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.
read more