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Voyage d'études à Dubaï : Au cœur d'une capitale du luxe

Véritable nouveau pôle de la mode et du luxe international, Dubaï représente un marché important dans l'industrie du luxe. Grâce à ce voyage d'études et à ses nombreuses conférences, nos étudiants du MBA Spécialisé Luxury Communication & Strategies ont pu mieux comprendre les stratégies de communication construites à l'international par les maisons de luxe.

Au programme :

  • Rencontres avec des professionnels d'agences de communication spécialisées dans le luxe à Dubaï
  • Présentation du Groupe Chalhoub qui accompagne les marques de luxe dans leur développement au Moyen-Orient
  • Échanges avec le directeur commercial de Van Cleef & Arpels - Middle East & India
  • Visites d'hôtels de luxe : Bulgari, Mandarin Oriental, One & Only Royal Mirage, ...
  • Découverte du Dubaï Mall
  • Déplacement à Abu Dhabi pour découvrir le Louvre et la Grande Mosquée

Un voyage d'études immersif pour les étudiants de notre formation luxe qui ont pu visiter la ville mais surtout échanger avec des professionnels de maisons reconnues.

Découvrez notre formation communication du luxe

 

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EFAP News - Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.

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EFAP News - The Next Generation of Event Innovators at EFAP

The Next Generation of Event Innovators at EFAP

At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.

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EFAP News - Vlog: The daily life of an EFAP student interning at Manucurist

Vlog: The daily life of an EFAP student interning at Manucurist

The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.

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