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Join EFAP Deux Alumni entrepreneurs classées "pépites" de l'année
Marine et Solène, deux Alumni de l'EFAP ont créé leur start-up "Le Cozy Corner" durant leur dernière année de formation marketing à l'EFAP lors de l'Australian e-Challenge. La start-up est désormais incubée au sein du célèbre incubateur Station F depuis déjà plusieurs mois.
Désormais, leur projet, né sur les bancs de notre école de communication, continue avec une reconnaissance supplémentaire : le Grand Prix PEPITE. Accompagnées depuis leurs débuts par le pôle PEPITE qui aide les étudiants-entrepreneurs, nos deux jeunes diplômées ont été sélectionnées parmi 54 projets.
L'équipe du Cozy Corner repart donc avec une dotation pour continuer à développer leur projet. Félicitations à elles !
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Project-based learning, public speaking and impact: why public speaking is central at EFAP
What if public speaking were one of the most strategic skills in communication careers? At EFAP, public speaking and interpersonal communication play a central role in the teaching approach. In this interview, Frédérique Maupu-Flament, a lecturer at EFAP, shares her perspective and approach.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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EFAP: The Most International Communication School
In a communication industry that is increasingly global, choosing a program with a strong international focus is a real advantage for building a successful career. With campuses across several continents, a network of more than 100 partner universities and a multicultural student community, EFAP has established itself as the most international communication school.
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