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Join EFAP Masterclass "Communication & Stratégie d'opinions"
Inscrite dans le cadre d’une journée réunissant les promotions des trois campus de l’école de communication EFAP Bordeaux, Lille et Paris, cette Conférence inaugurale de Pierre GIACOMETTI a donné le ton d’une année riche en échanges, en décryptage et en analyse de l’actualité.
Nouvelles tendances en matière de stratégie d'opinions, défiance vis-à-vis de la transformation, montée des populismes en Europe, analyse de la communication de l'Élysée, stratégies électorales européennes, ... Nombre de sujets ont été abordés afin d’illustrer une conviction forte et prenant tout son sens pour de futurs communicants : les anciens modes de communication ne fonctionnent plus.
Qu’elle soit politique, institutionnelle, associative ou entrepreneuriale, une stratégie de communication efficace ne peut aujourd’hui se fonder que sur l’émotion, l’authenticité et l’engagement. Face à la défiance des opinions, le stratégie de récit reste la meilleure réponse
Cette journée du master communication politique a continué avec les "Questions au Gouvernement" et la visite de l'Assemblée Nationale, en plein remaniement ministériel !
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