À la découverte de la stratégie digitale de AirBnb
Echange, partage d’informations et conseils transmis par Anne-Sophie Frenove, Directrice Business Développement pour l’Europe de Airbnb.
Passionnée par le digital, Anne-Sophie Frenove a partagé son quotidien ainsi que la réalité de la transformation digitale en entreprise, “tout ce qui ne s’apprend pas dans les manuels”, avec les étudiants.
Merci à @afrenove pour ses éclairages sur le modèle #airbnb. Nous avons voyagé pendant 1H30 - #experience #agility #MBADMB pic.twitter.com/AdxVfkKpuv
— Olivier Bertin (@olbertin) 23 février 2017
Si le CEO est fondateur du modèle, cela change beaucoup de la dynamique d'une entreprise. @afrenove @Airbnb #MBADMB #VisionaryClass #Airbnb pic.twitter.com/s34fTWf2Ti
— Florence Ferry (@Flow_ferry) 23 février 2017
Super moment 👍avec @afrenove un bel échange 👏😊Merci. #MBADMB pic.twitter.com/Go1LBkOGIV
— Céline Bathie (@cel26b1) 23 février 2017

See other news
Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues
Work-study programs offer EFAP students the opportunity to immerse themselves in the professional world from their 4th year while continuing their studies. This is the case for Noémy Kra, a 4th-year student in the Specialized MBA in Digital Marketing & Business, who shares her enriching experience as a Community Manager at Bouygues Bâtiment Nord-Est.
read more
Back to school 2026 - Admission outside Parcoursup at EFAP!
The time has come to design your orientation project and choose the path that suits you. While end-of-year procedures often focus around the official platform, there is an alternative outside of Parcoursup to turn your communication ambitions into reality right now. And it's happening at EFAP!
read more
Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
read more