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Join EFAP À la découverte de la stratégie digitale de AirBnb
Echange, partage d’informations et conseils transmis par Anne-Sophie Frenove, Directrice Business Développement pour l’Europe de Airbnb.
Passionnée par le digital, Anne-Sophie Frenove a partagé son quotidien ainsi que la réalité de la transformation digitale en entreprise, “tout ce qui ne s’apprend pas dans les manuels”, avec les étudiants.
Merci à @afrenove pour ses éclairages sur le modèle #airbnb. Nous avons voyagé pendant 1H30 - #experience #agility #MBADMB pic.twitter.com/AdxVfkKpuv
— Olivier Bertin (@olbertin) 23 février 2017
Si le CEO est fondateur du modèle, cela change beaucoup de la dynamique d'une entreprise. @afrenove @Airbnb #MBADMB #VisionaryClass #Airbnb pic.twitter.com/s34fTWf2Ti
— Florence Ferry (@Flow_ferry) 23 février 2017
Super moment 👍avec @afrenove un bel échange 👏😊Merci. #MBADMB pic.twitter.com/Go1LBkOGIV
— Céline Bathie (@cel26b1) 23 février 2017
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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