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À la découverte de la stratégie digitale de AirBnb

Echange, partage d’informations et conseils transmis par Anne-Sophie Frenove, Directrice Business Développement pour l’Europe de Airbnb.

Passionnée par le digital, Anne-Sophie Frenove a partagé son quotidien ainsi que la réalité de la transformation digitale en entreprise, “tout ce qui ne s’apprend pas dans les manuels”, avec les étudiants.

 

 

 

MBA Digital - Strategie airbnb

 

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EFAP News - Communication apprenticeship: train at EFAP from your fourth year onward

Communication apprenticeship: train at EFAP from your fourth year onward

The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.

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EFAP News - Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.

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EFAP News - Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues

Work-study at EFAP: Noémy’s experience as a Community Manager at Bouygues

Work-study programs offer EFAP students the opportunity to immerse themselves in the professional world from their 4th year while continuing their studies. This is the case for Noémy Kra, a 4th-year student in the Specialized MBA in Digital Marketing & Business, who shares her enriching experience as a Community Manager at Bouygues Bâtiment Nord-Est.

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