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Join EFAP À la découverte de la stratégie digitale de AirBnb
Echange, partage d’informations et conseils transmis par Anne-Sophie Frenove, Directrice Business Développement pour l’Europe de Airbnb.
Passionnée par le digital, Anne-Sophie Frenove a partagé son quotidien ainsi que la réalité de la transformation digitale en entreprise, “tout ce qui ne s’apprend pas dans les manuels”, avec les étudiants.
Merci à @afrenove pour ses éclairages sur le modèle #airbnb. Nous avons voyagé pendant 1H30 - #experience #agility #MBADMB pic.twitter.com/AdxVfkKpuv
— Olivier Bertin (@olbertin) 23 février 2017
Si le CEO est fondateur du modèle, cela change beaucoup de la dynamique d'une entreprise. @afrenove @Airbnb #MBADMB #VisionaryClass #Airbnb pic.twitter.com/s34fTWf2Ti
— Florence Ferry (@Flow_ferry) 23 février 2017
Super moment 👍avec @afrenove un bel échange 👏😊Merci. #MBADMB pic.twitter.com/Go1LBkOGIV
— Céline Bathie (@cel26b1) 23 février 2017
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Visionary Day 2026: How AI is Reinventing Careers & the Communication Industry?
The Visionary Day of the MBA Specialized in Digital Marketing & Business provided a complete immersion into the revolutions of artificial intelligence and the careers of tomorrow. By addressing critical topics, from healthcare to future jobs, this ninth edition enriched students' thinking while highlighting EFAP's commitment to educational innovation.
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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Strategy & Branding: Nicolas Barbet’s Experience in Corporate Communication
A strategic pillar of corporate image, corporate communication goes far beyond message distribution: it shapes brands, strengthens internal engagement, and creates long-term value.In this interview, Nicolas Barbet, Brand Project Manager at AXA and EFAP Alumni (Class of 2023), looks back on his career path, the key skills of the profession, and the essential levers for success in corporate communication — combining strategic vision, project management, and a strong human-centered approach.
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