Etude de cas communication digitale dans le luxe avec la Maison Messika
Cette marque, qui a seulement 12 ans, a su se faire sa place au sein du prestigieux monde de la joaillerie et a récemment lancé une campagne de communication avec la célèbre mannequin Gigi Hadid.
Les étudiants ont présenté leurs recommandations à la marque pour continuer à faire vivre cette campagne de communication notamment sur la sphère digitale.
Une étude de cas stratégie et communication du luxe concrète au coeur de l’univers de la joaillerie et auprès d’un annonceur en plein essor !
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How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
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Create, coordinate, vibrate: Matea and her immersive internship at NRJ Global
Now in her fourth year at EFAP, Matea has already explored a wide range of creative industries—from fashion and music to audiovisual production and live events. Today, as a Communication and PR Officer at NRJ Global, she looks back on a journey enriched by meaningful connections, boundless curiosity, and a deep-rooted passion for media and music.
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EFAP Bordeaux students put their creativity at the service of plasma donation
At EFAP Bordeaux, learning happens through real-world experience. As part of their MBA in Strategic Communication & Marketing, students took on a major civic challenge: designing a communication campaign to encourage young people to donate plasma.
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