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Etude de cas communication digitale dans le luxe avec la Maison Messika

 

Cette marque, qui a seulement 12 ans, a su se faire sa place au sein du prestigieux monde de la joaillerie et a récemment lancé une campagne de communication avec la célèbre mannequin Gigi Hadid.

Les étudiants ont présenté leurs recommandations à la marque pour continuer à faire vivre cette campagne de communication notamment sur la sphère digitale.

Une étude de cas stratégie et communication du luxe concrète au coeur de l’univers de la joaillerie et auprès d’un annonceur en plein essor !

 

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EFAP News - Vlog: The daily life of an EFAP student interning at Manucurist

Vlog: The daily life of an EFAP student interning at Manucurist

The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.

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EFAP News - EFAP: on the podium of the 2026 rankings of the best communication schools

EFAP: on the podium of the 2026 rankings of the best communication schools

EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.

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EFAP News - The Next Generation of Event Innovators at EFAP

The Next Generation of Event Innovators at EFAP

At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.

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