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Join EFAP Etude de cas communication digitale dans le luxe avec la Maison Messika
Cette marque, qui a seulement 12 ans, a su se faire sa place au sein du prestigieux monde de la joaillerie et a récemment lancé une campagne de communication avec la célèbre mannequin Gigi Hadid.
Les étudiants ont présenté leurs recommandations à la marque pour continuer à faire vivre cette campagne de communication notamment sur la sphère digitale.
Une étude de cas stratégie et communication du luxe concrète au coeur de l’univers de la joaillerie et auprès d’un annonceur en plein essor !
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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The History of EFAP: A Pioneer in Communication for 65 Years
Did you know that the EFAP communication school was founded in 1961, at a time when public relations were just beginning to take shape? Since its inception, the school has evolved alongside the transformations in the communication industry, playing a key role in its professionalization.
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