La transformation digitale chez BFM BUSINESS
Après un brief réalisé par Stéphane SOUMIER, Directeur de la rédaction de BFM Business, les étudiants du master digital de l'école de communication EFAP ont travaillé pendant 3 semaines à la rédaction d'un livre blanc sur les nouveaux enjeux d'accès à l'information pour les décideurs. Après des benchmarks, des interviews de PDG et des journalistes de BFM Business, la promotion a regroupé toutes les informations recueillies dans un document de 50 pages destiné à accompagner le média dans sa transformation digitale.
Ils se sont ensuite répartis en petits groupes “d'agence" et ont dû, pendant une semaine, mettre en oeuvre la nouvelle expérience digitale de l'écosystème BFM Business !
See other news
From EFAP to Sparks Agency: Two Alumni, Two Career Paths, One Shared Journey
Eight years after graduating from EFAP, Valentine Frydlender and Loann Greulich have reunited at Sparks, an agency specializing in public relations, image consulting, and talent management. During a masterclass held for EFAP students, they looked back on their career paths, their day-to-day work, and the skills that helped them build successful careers in the worlds of fashion, cinema, and communication.
read more
Back to school 2026 - Admission outside Parcoursup at EFAP!
The time has come to design your orientation project and choose the path that suits you. While end-of-year procedures often focus around the official platform, there is an alternative outside of Parcoursup to turn your communication ambitions into reality right now. And it's happening at EFAP!
read more
EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
read more