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La transformation digitale chez BFM BUSINESS

 

Après un brief réalisé par Stéphane SOUMIER, Directeur de la rédaction de BFM Business, les étudiants du master digital de l'école de communication EFAP ont travaillé pendant 3 semaines à la rédaction d'un livre blanc sur les nouveaux enjeux d'accès à l'information pour les décideurs. Après des benchmarks, des interviews de PDG et des journalistes de BFM Business, la promotion a regroupé toutes les informations recueillies dans un document de 50 pages destiné à accompagner le média dans sa transformation digitale.

Ils se sont ensuite répartis en petits groupes “d'agence" et ont dû, pendant une semaine, mettre en oeuvre la nouvelle expérience digitale de l'écosystème BFM Business !

 

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EFAP News - EFAP Podcast Episode 2: Breaking Down Myths About Communication Play

EFAP Podcast Episode 2: Breaking Down Myths About Communication

After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.

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EFAP News - Nonprofit communication and the social and solidarity economy: giving meaning to communication

Nonprofit communication and the social and solidarity economy: giving meaning to communication

In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.

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EFAP News - Parcoursup 2026: A Step-by-Step Guide to Submitting Your Applications

Parcoursup 2026: A Step-by-Step Guide to Submitting Your Applications

This Monday, January 19, marks the official opening of applications on Parcoursup, the national platform that allows high school students, students changing fields, or those returning to their studies to apply to higher education institutions. It’s a decisive moment for hundreds of thousands of young people… and often a source of stress.To help you navigate this key stage, we’ve put together a complete overview of the timeline, important steps, and an alternative path if you’re considering a communication school like EFAP, which operates outside of the Parcoursup system.

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