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Join EFAP La transformation digitale chez BFM BUSINESS
Après un brief réalisé par Stéphane SOUMIER, Directeur de la rédaction de BFM Business, les étudiants du master digital de l'école de communication EFAP ont travaillé pendant 3 semaines à la rédaction d'un livre blanc sur les nouveaux enjeux d'accès à l'information pour les décideurs. Après des benchmarks, des interviews de PDG et des journalistes de BFM Business, la promotion a regroupé toutes les informations recueillies dans un document de 50 pages destiné à accompagner le média dans sa transformation digitale.
Ils se sont ensuite répartis en petits groupes “d'agence" et ont dû, pendant une semaine, mettre en oeuvre la nouvelle expérience digitale de l'écosystème BFM Business !
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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