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Join EFAP La transformation digitale chez BFM BUSINESS
Après un brief réalisé par Stéphane SOUMIER, Directeur de la rédaction de BFM Business, les étudiants du master digital de l'école de communication EFAP ont travaillé pendant 3 semaines à la rédaction d'un livre blanc sur les nouveaux enjeux d'accès à l'information pour les décideurs. Après des benchmarks, des interviews de PDG et des journalistes de BFM Business, la promotion a regroupé toutes les informations recueillies dans un document de 50 pages destiné à accompagner le média dans sa transformation digitale.
Ils se sont ensuite répartis en petits groupes “d'agence" et ont dû, pendant une semaine, mettre en oeuvre la nouvelle expérience digitale de l'écosystème BFM Business !
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EFAP Launches Its Podcast: Giving a Voice to the Future of Communication
EFAP has launched its brand-new podcast, hosted by Steve Dias Pedro, a student in the MBA Digital Marketing & Business program. This new format aims to bridge generations, explore inspiring career paths, and spark conversations about today’s major communication challenges.
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EFAP Bordeaux students put their creativity at the service of plasma donation
At EFAP Bordeaux, learning happens through real-world experience. As part of their MBA in Strategic Communication & Marketing, students took on a major civic challenge: designing a communication campaign to encourage young people to donate plasma.
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Luxury Communication: The Inspiring Journey of Hugo Di Domenica, PR Celebrity Coordinator at Louis Vuitton
Between communication, fashion, and influence, the luxury sector demands a unique combination of creativity, discipline, and attention to detail. Through the inspiring journey of Hugo Di Domenica, EFAP graduate and now PR Celebrity Coordinator at Louis Vuitton, this article reveals the behind-the-scenes world of luxury communication and the reality of professions undergoing rapid transformation.
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