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Join EFAP La transformation digitale chez BFM BUSINESS
Après un brief réalisé par Stéphane SOUMIER, Directeur de la rédaction de BFM Business, les étudiants du master digital de l'école de communication EFAP ont travaillé pendant 3 semaines à la rédaction d'un livre blanc sur les nouveaux enjeux d'accès à l'information pour les décideurs. Après des benchmarks, des interviews de PDG et des journalistes de BFM Business, la promotion a regroupé toutes les informations recueillies dans un document de 50 pages destiné à accompagner le média dans sa transformation digitale.
Ils se sont ensuite répartis en petits groupes “d'agence" et ont dû, pendant une semaine, mettre en oeuvre la nouvelle expérience digitale de l'écosystème BFM Business !
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From EFAP to Sparks Agency: Two Alumni, Two Career Paths, One Shared Journey
Eight years after graduating from EFAP, Valentine Frydlender and Loann Greulich have reunited at Sparks, an agency specializing in public relations, image consulting, and talent management. During a masterclass held for EFAP students, they looked back on their career paths, their day-to-day work, and the skills that helped them build successful careers in the worlds of fashion, cinema, and communication.
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The Next Generation of Event Innovators at EFAP
At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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