EFAP Alumni : Responsable Social Media - Vertbaudet
Responsable de la stratégie Social Media
- Définition, mise en œuvre de la présence sur Facebook, Instagram, Pinterest, Youtube, Google+, réseau de blogueuses
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Pilotage du site communautaire planet.vertbaudet.com
- Coordination transversale
- Élaboration et gestion du business model
- Construction des différents contenus marketing et de communication
- Plan médias : définition des dispositifs/mécaniques/animations
- Mise en place et suivi des KPI’S / atteinte des objectifs business
- Pilotage des investissements commerciaux / gestion des contrats partenaires
- Management : 1 community manager / 1 chargé d'animations
- Responsable de l’animation des services marchands : Parrainage & Liste de Naissance.
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