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EFAP Alumni : Directeur Relations Extérieures - Laboratoire Boiron

 

 

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EFAP News - Mid-Year Intake in 1st Year at EFAP: Switch Your Academic Path Without Losing a Year! Play

Mid-Year Intake in 1st Year at EFAP: Switch Your Academic Path Without Losing a Year!

Have you started a first-year program but want to switch your academic path without losing a year? Join us in January 2026 and complete EFAP’s first-year curriculum in just six months!

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EFAP News - De l’EFAP à BETC : le quotidien de Loan, stagiaire planneur stratégique Play

De l’EFAP à BETC : le quotidien de Loan, stagiaire planneur stratégique

Chaque année, des centaines d’étudiants EFAP intègrent des structures prestigieuses pour vivre des expériences professionnelles immersives. Parmi elles : BETC, l’une des agences de publicité les plus influentes. Découvrez le témoignage de Loan, étudiant de 4e année à l'EFAP Bordeaux, en stage en tant que planneur stratégique au sein d'une agence mondialement reconnue pour sa créativité.

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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