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Join EFAP EFAP Alumni : Chef de Projet Marketing - Casino Barrière de Bordeaux
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EFAP Brilliantly Honored at the 2025 INfluencia Grand Prix des Écoles
Designed to highlight institutions that innovate and reinvent their teaching methods, the INfluencia Grand Prix des Écoles offers a fresh perspective on today’s education: agile, immersive, and firmly rooted in professional realities. This year, EFAP stands out with five awards, confirming its position as a pioneering school.
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Director of Marketing and Communications: the Career Path of Guillaume Payen, EFAP Alumnus
What steps lead to executive roles in marketing and communications? From hands-on experience to strategic leadership, Guillaume Payen, Executive Director of Sales and Marketing at Atol, looks back on the key stages of his career and the lessons learned from his education at EFAP.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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