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EFAP News - Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies

Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies

The Journée Agences Ouvertes (JAO) returns in 2026 for its 15th edition. Advertising, media, and public relations agencies opened their doors to thousands of future talents, offering students an immersive exploration of the world of communication. Through conferences, practical workshops, and meetings with industry professionals, this event provided a unique opportunity to discover the professions and challenges of the sector.

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EFAP News - April Fool’s Day: When Brands Turn Humor into a Communication Strategy

April Fool’s Day: When Brands Turn Humor into a Communication Strategy

Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.

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EFAP News - Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.

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