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Join EFAP Séminaire national 100% Digital
Deux journées 100% digital rythmées par l'intervention d'experts et professionnels, acteurs de la révolution numérique du commerce global :
> Gilles Wybo, le rédacteur en chef adjoint de Stratégies, magazine de référence dans le marketing, la communication, les médias et le digital
> Sébastien Imbert, le Chief Digital Officer de Microsoft France
> Vincent Ducrey et Emmanuel Vivier, dirigeants du HUB Institute, think tank digital parmi les plus influents au monde, partenaire exclusif de la
formation en communication digitale de l'EFAP (#MBADMB)
> Jean-Michel Billaut, le grand penseur et blogueur de l'e-santé et de la transformation digitale de la biologie et de la médecine
Au programme : best practices, partage d'expérience, vision sur la transformation numérique et présentation des chantiers clés pour réussir cette évolution & révolution
#semFT
Un concours twitter a récompensé les étudiants les plus actifs et pertinents sur la toile par le nouveau livre “le guide de la transformation digitale" dédicacé par Vincent Ducrey et Emmanuel Vivier!
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Visionary Day 2026: How AI is Reinventing Careers & the Communication Industry?
The Visionary Day of the MBA Specialized in Digital Marketing & Business provided a complete immersion into the revolutions of artificial intelligence and the careers of tomorrow. By addressing critical topics, from healthcare to future jobs, this ninth edition enriched students' thinking while highlighting EFAP's commitment to educational innovation.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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