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Join EFAP L'EFAP récompensée par la profession
Organisés par l'association WEXCOM, les Trophées de la Communication récompensent chaque année les meilleurs acteurs français de la Communication.
C'est dans la prestigieuse ville de Cannes, au sein des salons du Pullman Royal Casino, qu'ont été dévoilés, fin novembre, les lauréats de cette 15ème édition des Trophées de la Communication.
“Les Trophées de la Communication sont devenus au fil des ans un des prix de référence pour les acteurs de la profession. 32 Catégories récompensent de manière assez large toute la palette de nos métiers. C'est surtout un formidable moyen de mettre en exergue notre travail, nos métiers, le travail de nos équipes et nos entreprises ou services. Le cinéma a ses Césars, la musique a ses Victoires, désormais, la communication a ses Trophées."
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Maud, a student at EFAP Toulouse, currently interning at Halloween Agency
Working in a communication agency means living to the rhythm of ideas, projects, and campaigns coming to life. For EFAP students, it’s often the first step toward an exciting career at the heart of creativity and teamwork. In Toulouse, Maud, a student at EFAP, chose to complete her internship at Halloween Agency - an independent agency renowned for its innovative spirit and expertise in event management and field marketing. This immersion allowed her to experience the reality of a demanding, dynamic, and stimulating environment.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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From EFAP Lyon to Entrepreneurship: Moro, the Agency Bringing Fresh Energy to Culinary Communication
With Moro, their communication agency dedicated to gastronomy, Alizée and Léa embody a new generation of EFAP-trained communicators, combining expertise, boldness, and energy. They look back on their journey and the origins of their project!
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