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Join EFAP Communication dans le monde du cinéma avec les Inrockuptibles
Les étudiants de l'école de communication EFAP, ont pu rencontrer et discuter avec Jean-Marc LALANNE, célèbre critique de cinéma français au sein des Inrockuptibles dans le cadre de leur cours consacré au Cinéma.
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From EFAP Lyon to Entrepreneurship: Moro, the Agency Bringing Fresh Energy to Culinary Communication
With Moro, their communication agency dedicated to gastronomy, Alizée and Léa embody a new generation of EFAP-trained communicators, combining expertise, boldness, and energy. They look back on their journey and the origins of their project!
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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