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La "Digital Battle" avec Yann Arthus-Bertrand

Divisés en 34 micro-agences dans le cadre d'une “compétition" professionnelle, plus de 270 étudiants en 5e année de l'EFAP et de l'ICART ont participé à la 2e édition des “Digital Battle" !

Les étudiants ont eu une semaine pour répondre à deux missions pour la Fondation GoodPlanet :
1) Concevoir un dispositif événementiel et une stratégie de communication digitale pour l'ouverture de l'exposition HUMAN de la Fondation GoodPlanet au Domaine de Longchamp
2) Imaginer une expérience digitale développant l'humain de manière innovante au Domaine de Longchamp

Une semaine unique de mise en condition réelle qui a permis aux étudiants de travailler en équipe et de mettre à contribution leurs différentes compétences digitales, marketing stratégique, communication événementielle, connaissances du marché de l'art et du secteur de la culture, acquises au sein de leurs différentes spécialisations.


 

 

 

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EFAP News - Vlog: The daily life of an EFAP student interning at Manucurist

Vlog: The daily life of an EFAP student interning at Manucurist

The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.

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EFAP News - Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.

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EFAP News - EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.

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