Partage d'expérience : Stage "assistant communication interne" - Pierre Hermé Paris
En stage de 3e année, l'étudiant en formation communication à l'EFAP a intégré l'enseigne de Haute-Pâtisserie en tant qu'assistant communication interne et RH. Ses missions ? Il communique l'image et les valeurs de la Maison Pierre Hermé Paris, auprès des talents et collaborateurs.
"Au quotidien, je m'occupe de la création de contenus, de supports et d'outils de communication", détaille Léo.
Grâce à la richesse des enseignements dispensés à l'école de communication EFAP, Léo avait déjà tous les outils et compétences pour ce stage. Il a notamment pu mettre en pratique ses cours de communication publique, de stratégie de communication, de design graphique ou encore de création audiovisuelle.
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Living Series Mania from the inside: immersion in Community Management
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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