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Join EFAP EFAP Cannes - Stage au Bureau de l'Association des Producteurs Indépendants du cinéma
L’Association des producteurs indépendants du cinéma (API) regroupe les activités de production de Gaumont, Pathé, UGC et MK2.
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EFAP Bordeaux students put their creativity at the service of plasma donation
At EFAP Bordeaux, learning happens through real-world experience. As part of their MBA in Strategic Communication & Marketing, students took on a major civic challenge: designing a communication campaign to encourage young people to donate plasma.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Ipanema, fil rouge du Parolo Project 2025
Chaque année, les étudiants de 2e année du programme Full English de l'école de communication EFAP Paris unissent leurs forces avec leurs homologues de Milan, Londres et Rotterdam pour relever le défi lancé par une grande marque. Véritable laboratoire d’idées, le Parolo Project les plonge au cœur d’une expérience professionnelle et interculturelle unique.
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