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À la découverte du luxe au Moyen Orient

 

Venus pour découvrir ce hub mondial du luxe, les étudiants ont eu l’opportunité de rencontrer de nombreux professionnels qui leur ont présenté les spécificités du marché du luxe aux Émirats mais ils ont également travaillé pour la marque de cosmétiques Wojooh.

Ils ont pu s’immerger dans la culture locale en visitant des lieux emblé​matiques de la région comme la Burj Khalifa, plus haute tour du monde ou le tout nouveau Louvre d’Abu Dhabi.

Une semaine inoubliable riche en rencontres et en apprentissages pour nos étudiants du MBA Spécialisé Luxury Communication and Strategies !

 

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Du 14 au 27 mai 2025, l’école de communication EFAP a mobilisé l’ensemble de ses campus autour d’un défi pédagogique d’envergure, en collaboration avec Back Market. Cette compétition inter-campus a réuni les étudiants autour d’un enjeu concret : valoriser le reconditionné et faire connaître les engagements du Pacte Qualité de la marque.

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Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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