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Join EFAP EFAP Alumni : Chef de projet Webmarketing - Wineandco
Alexia Ruiz, diplômée de la Promotion 2018 du MBA Spécialisé Digital Marketing & Business de l'EFAP Bordeaux est chef de projet webmarketing pour Wineandco, un site de vente en ligne de vins, champagnes et spiritueux en France et dans le monde.
En tant que chef de projet webmarketing, ses missions sont d'animer le site internet mais surtout de gérer son référencement payant et naturel sur Google pour améliorer sa visibilité. Elle est également en charge des réseaux sociaux de l'entreprise.
Alexia a profité d'un partenariat fort entre l'école de communication de l'EFAP et Wineandco puisqu'elle a d'abord rejoint cette entreprise en stage avant d'y être embauchée en CDI, en tant que chef de projet webmarketing. Désormais elle accueille même des Efapiens en stage !
Sa formation marketing digital à l'EFAP a été un vrai plus pour son profil grâce à l'immersion dans le monde du digital et du e-commerce qu'elle a pu vivre.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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Générations EFAP: More Than a School, a Community for Life
Since 1961, generations of EFAP students and alumni have followed in one another’s footsteps, connected and passed on the same shared spirit. With its new brand platform, “Générations EFAP,” EFAP celebrates this enduring bond that makes the school much more than a place to study: a community you join and remain part of for life.
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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