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Join EFAP EFAP Alumni : Chef de projet Webmarketing - Wineandco
Alexia Ruiz, diplômée de la Promotion 2018 du MBA Spécialisé Digital Marketing & Business de l'EFAP Bordeaux est chef de projet webmarketing pour Wineandco, un site de vente en ligne de vins, champagnes et spiritueux en France et dans le monde.
En tant que chef de projet webmarketing, ses missions sont d'animer le site internet mais surtout de gérer son référencement payant et naturel sur Google pour améliorer sa visibilité. Elle est également en charge des réseaux sociaux de l'entreprise.
Alexia a profité d'un partenariat fort entre l'école de communication de l'EFAP et Wineandco puisqu'elle a d'abord rejoint cette entreprise en stage avant d'y être embauchée en CDI, en tant que chef de projet webmarketing. Désormais elle accueille même des Efapiens en stage !
Sa formation marketing digital à l'EFAP a été un vrai plus pour son profil grâce à l'immersion dans le monde du digital et du e-commerce qu'elle a pu vivre.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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