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Qu'est-ce que le concept du "Top of Mind" ? Et si les réseaux sociaux devenaient payants ? Comment devenir Directeur Communication ?
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EFAP ⎮ Big Battle 2026 x Parc Astérix
Dive into the heart of EFAP's 2026 Big Battle! This year, 900 third-year students across 8 campuses had just two weeks to tackle an XXL challenge launched by a entertainment giant: Parc Astérix. Between adrenaline, strategy, and stress management, discover how this unique hackathon is shaking up the rules of communication training. May the best agency win!
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From EFAP to Sparks Agency: Two Alumni, Two Career Paths, One Shared Journey
Eight years after graduating from EFAP, Valentine Frydlender and Loann Greulich have reunited at Sparks, an agency specializing in public relations, image consulting, and talent management. During a masterclass held for EFAP students, they looked back on their career paths, their day-to-day work, and the skills that helped them build successful careers in the worlds of fashion, cinema, and communication.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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