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L'EFAP partenaire du HUBFORUM 2021, le rendez-vous annuel du digital !

 

Pour la 11e édition du HUBFORUM, le HUB Institute a rassemblé sur la scène de la Maison de la Mutualité quelques-unes des entreprises motrices de la " Next Economy " (l'économie du futur, ndlr). Le partenariat entre l’EFAP et le Hub Institute permet aux étudiants de notre école de communication de découvrir les tendances à venir dans le domaine du digital. 

Au cours de ces deux jours d'événement nos étudiants en formation communication  ont pu assisté à des conférences animées par des professionnels du secteur venant d'entreprises telles que Pinterest, Etam, Twitch, OUI.sncf, ba&sh, Maisons du Monde, La Poste, Galeries Lafayette, etc. 

Rentrée en mode immersion pour nos étudiants du MBA spécialisation Marketing Digital de notre école de communication, qui ont contribué à diverses missions tout au long du HUBFORUM : animation des réseaux sociaux, prise de notes pour la mise en ligne des replays.

 

 

Découvrez notre spécialisation marketing digital

 

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EFAP News - Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.

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EFAP News - Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies

Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies

The Journée Agences Ouvertes (JAO) returns in 2026 for its 15th edition. Advertising, media, and public relations agencies opened their doors to thousands of future talents, offering students an immersive exploration of the world of communication. Through conferences, practical workshops, and meetings with industry professionals, this event provided a unique opportunity to discover the professions and challenges of the sector.

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EFAP News - Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla

Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla

A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.

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