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Join EFAP Nos étudiants en mode "Battle" pour le leader français du bagel
Les élèves de quatrième année de notre école de communication EFAP se sont affrontés autour d'une battle pour le spécialiste de petits pains ronds et aujourd’hui le leader français du bagel. Ils ont disposé d'une semaine pour créer et proposer une stratégie de communication dédiée aux réseaux sociaux de Bagelstein.
Félicitations aux équipes finalistes, nous avons hâte de voir vos idées mises en oeuvre par cet annonceur à l'ADN décalée !
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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The Next Generation of Event Innovators at EFAP
At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.
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