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Join EFAP #EFAPCANNES - Perrine Quennesson, journaliste, critique de cinéma & présentatrice de l’émission Le Cercle sur Canal+
Journaliste, critique mais surtout fan de cinéma. Perrine Quennesson a un double rôle au Festival de Cannes : elle travaille "pour un magazine où (elle) fait des critiques de films" mais également "pour un autre magazine qui, lui, est spécialisé dans l'industrie" pour lequel elle rencontre et échange "la faune" du cinéma : distributeurs, exploitants, producteurs, vendeurs...
Un double chapeau qui lui permet d'avoir "un regard à 360 degrés au sein du Festival", un regard qu'elle qualifie de "total" sur le cinéma.
Son conseil pour nos étudiants de l'école de communication EFAP qui souhaitent travailler dans l'univers du cinéma : "Ce qu'il faut, c'est s'accrocher : ce n'est pas un milieu toujours évident. Mais, surtout, "avoir un esprit très ouvert" et "être curieux". Action !
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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EFAP: on the podium of the 2026 rankings of the best communication schools
EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.
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