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Join EFAP #EFAPCANNES - Perrine Quennesson, journaliste, critique de cinéma & présentatrice de l’émission Le Cercle sur Canal+
Journaliste, critique mais surtout fan de cinéma. Perrine Quennesson a un double rôle au Festival de Cannes : elle travaille "pour un magazine où (elle) fait des critiques de films" mais également "pour un autre magazine qui, lui, est spécialisé dans l'industrie" pour lequel elle rencontre et échange "la faune" du cinéma : distributeurs, exploitants, producteurs, vendeurs...
Un double chapeau qui lui permet d'avoir "un regard à 360 degrés au sein du Festival", un regard qu'elle qualifie de "total" sur le cinéma.
Son conseil pour nos étudiants de l'école de communication EFAP qui souhaitent travailler dans l'univers du cinéma : "Ce qu'il faut, c'est s'accrocher : ce n'est pas un milieu toujours évident. Mais, surtout, "avoir un esprit très ouvert" et "être curieux". Action !
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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The History of EFAP: A Pioneer in Communication for 65 Years
Did you know that the EFAP communication school was founded in 1961, at a time when public relations were just beginning to take shape? Since its inception, the school has evolved alongside the transformations in the communication industry, playing a key role in its professionalization.
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