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Join EFAP Les étudiants de l'EFAP formés à la facilitation graphique
Dans le cadre de leur spécialisation de 5e année au sein de notre école de communication, les étudiants du MBA Spécialisé Communication interne & Marque Employeur ont été formés aux méthodes de facilitation graphique.
Au cours de cette semaine d'ateliers, nos étudiants ont découvert comment animer des réunions de groupe grâce à l'utilisation d'outils de visualisation des idées.
Découvrir la facilitation graphique par l'expérimentation, mission accomplie pour nos étudiants, qui dans le cadre de leurs prochaines fonctions, seront amenés à utiliser au quotidien ces techniques de travail collectif.
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Comment l’EFAP forme ses étudiants à la communication de crise ?
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Sport Business and Communication: What Opportunities After the 2024 Olympic Games?
It’s undeniable, the Paris 2024 Olympic and Paralympic Games offered France an exceptional showcase! Beyond athletic performance, these Games highlighted an entire sports economy that is creative, innovative, and deeply rooted in communication.But what if this momentum is only just beginning? Between Olympic legacy, digital transformation, and major upcoming events, Sport Business is emerging as one of the most promising sectors for graduates of a Master’s or MBA in Communication.Let’s step into this new era, where sport and communication are reshaping the landscape of a rapidly evolving industry.
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