EFAP Alumni : Fondatrice d'une conciergerie
Pouvez-vous nous raconter la genèse de KR CONCIERGE ?
Pouvez-vous nous parler de KR CONCIERGE ?
En quoi consiste votre quotidien ?
Comment voyez-vous l’évolution de KR CONCIERGE dans les deux années à venir ?
Avez-vous des conseils à donner à nos étudiants qui souhaitent se lancer dans un projet entrepreneurial ?
Je dois dire que c’est principalement grâce à mes bonnes et mauvaises expériences de stage que j’ai su à la fin ce que je voulais vraiment faire et ne pas faire, et surtout le milieu dans lequel je me percevais évoluer. Donc ne négligez aucune expérience ! Car elles seront toutes déterminantes de votre futur et de votre projet entrepreneurial.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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