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Join EFAP EFAP Alumni : Social Media Manager - L'Equipe
Valentin, diplômé de notre formation marketing digital en 2018, nous présente son métier de Social Media Manager pour le média L'Equipe.
Ses missions principales sont d'informer mais également d'être la vitrine pour tout l'écosystème de L'Equipe : le site internet, le journal, la chaîne TV, ... Selon lui, un Social Media Manager est indispensable pour un média car il permet de toucher une audience plus large.
Depuis qu'il a rejoint la rédaction de L'Equipe, Valentin a eu l'occasion de couvrir la cérémonie du Ballon d'Or, un rêve pour ce passionné de sport !
La formation marketing digital de l'EFAP a permis à Valentin d'acquérir toutes les compétences nécessaires pour devenir Social Media Manager notamment grâce aux nombreuses masterclasses.
Son conseil aux étudiants de l'EFAP qui souhaiteraient devenir Social Media Manager : "Identifiez vous dans la marque et l'entreprise pour laquelle vous allez travailler !".
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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Journée Agences Ouvertes 2026: An Immersion into the World of Communication Agencies
The Journée Agences Ouvertes (JAO) returns in 2026 for its 15th edition. Advertising, media, and public relations agencies opened their doors to thousands of future talents, offering students an immersive exploration of the world of communication. Through conferences, practical workshops, and meetings with industry professionals, this event provided a unique opportunity to discover the professions and challenges of the sector.
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