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Join EFAP Les intervenants EFAP : Muriel PIASER, Global Fashion & Business developer
Muriel PIASER est aujourd'hui consultante en business international et créatrice d'un événement autour de la joaillerie. Elle mène donc une activité de conseil auprès des marques pour accompagner le développement de leur activité en France et à l'international.
Elle intervient au sein de notre formation mode pour aider de futurs professionnels à mieux appréhender le développement d'une marque. Pour cela, elle choisit une thématique pour chacun de ses cours autour de laquelle elle échange avec ses étudiants. Son objectif est d'apporter une vision très concrète de l'industrie de la mode grâce à son expérience du terrain.
Selon elle, un bon communicant sait s'informer et analyser pour être capable ensuite d'offrir des stratégies en adéquation avec les attentes de ses clients.
Son conseil pour réussir dans l'industrie de la mode ? Avoir une bonne capacité d'adaptation !
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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