EFAP Factory : Le projet associatif "BO'ÉCO"
Répartis en différents pôles (communication, gestion et actions), les étudiants en formation communication s'engagent dans une association sur la thématique de leur choix (mission citoyenne et solidaire, green, bien-être, humanitaire, ...).
Ce projet professionnalisant leur permet de mettre à profit tous les enseignements dispensés au sein de notre école de communication: marketing stratégique, créativité, communication digitale, ...
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How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Communication Careers in 2026
The communication sector is evolving rapidly, and certain professions are particularly sought after by recruiters. With the rise of digital technologies, the growing influence of social media, and increasing environmental concerns, communication careers are undergoing major transformations.Here are five careers offering exciting professional opportunities in 2026.
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