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Join EFAP Webconférence - Les nouveaux visages du Marketing Digital
L’incroyable accélération digitale que nous vivons depuis le début de l’épidémie reconfigure le marketing digital, avec l’émergence d’approches plus agiles, de nouveaux points de contacts, de nouveaux rendez-vous digitaux, de nouveaux modes de travail... Dans le même temps, de nouvelles exigences se font jour : davantage de personnalisation, de ROI, et de sens dans les prises de paroles des marques.
Prêts pour la nouvelle donne ?
La webconférence était animée par Gilles Wybo, Rédacteur en chef de Stratégies et a accueilli :
- Perle Bagot, Directrice Associée - HUB Institute
- Julien Casiro, Président - Braaxe, AACC Digital
- Adeline Folléa, Co-Fondatrice - Trophées digital Franco-Chinois
- Vincent Montet, Fondateur du MBA Spécialisé Digital Marketing & Business de l'EFAP, Vice-Président de l’ACSEL
Vous souhaitez recevoir plus d'informations sur les contenus de cette webconférence ou sur notre formation marketing digital ? Contactez Mathilde Wies.
Plus d'informations sur la formation marketing digital de l'EFAP
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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