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Join EFAP Masterclass cinéma avec Anissa Bonnefont, réalisatrice. Rencontre avec les étudiants en formation audiovisuel.
Atout-clé de notre école de communication, cette masterclass a permis à nos étudiants d'échanger avec une professionnelle du cinéma, actuellement dans l'effervescence des médias avec la sortie de son dernier documentaire sur Olivier Rousteing, directeur artistique de la marque Balmain.
Anissa Bonnefont a répondu à toutes les questions de nos étudiants en formation production audiovisuelle sur la réalisation de documentaires et a partagé en détails son expérience de la production au cinéma.
Une rencontre unique et un retour d'expérience très enrichissant pour nos étudiants en formation audiovisuel qui n'ont pas manqué de poser leurs questions.
Si vous vous sentez fort d'une histoire que vous avez envie de raconter, allez-y sans vous poser de question. Il faut juste y croire et foncer !
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Communication apprenticeship: train at EFAP from your fourth year onward
The apprenticeship program at EFAP enables students to combine a communication degree with hands-on professional experience in a company. Available from the fourth year onward, across our 10 campuses in France, it allows students to earn a recognized diploma while gaining concrete, paid work experience. A format particularly well suited to careers in communication, marketing, media and event management.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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