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Join EFAP #EFAPCannes - Stage au pôle Industrie Programmes du "Marché du Film"
Passionnée de cinéma et de communication événementielle, notre Efapienne Julie a naturellement postulé pour rejoindre les équipes du "Marché du Film". Véritable chef d'orchestre, elle gère l'organisation des événements du plus grand marché du film mondial.
Ce stage représente donc pour elle l'opportunité de développer son réseau mais surtout d'acquérir une expérience significative en communication événementielle dans le secteur du cinéma.
Pour moi, le Festival de Cannes sur mon CV ça vaut de l'or !
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
Once again, the EFAP Lyon campus confirms its excellence in the field of communication by winning two prestigious awards at the 2026 edition of the Our(s) de la Com. Our students from the Specialized MBA in Creative & Advertising Strategies distinguished themselves by winning a gold medal and a silver medal for their creative and strategic work in support of a cause close to their hearts: the fight against cancer.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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