Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!

The Strategic Challenge: Imagining the 2026 Donation Campaign for the Léon Bérard Center

EFAP Lyon has once again demonstrated its commitment to training exceptional communicators by challenging its students to create the 2026 donation campaign for the Léon Bérard Center, a key player in the fight against cancer. This challenge allowed students to showcase the full breadth of their training: reflection, strategic analysis, and creativity came together to conceive powerful concepts and innovative strategies for this noble cause.

For 4 months, they immersed themselves in the world of this mission, combining communication techniques with social sensitivity to imagine a campaign capable of reaching a wide audience and mobilizing donations for a critical cause.

The EFAP Lyon Campus: A True Engine of Creativity

EFAP Lyon does not just train students; it shapes idea creators, bold strategists, and professionals ready to redefine the boundaries of communication. Here, every project is an opportunity to explore, question norms, and push limits. Our students do not merely learn the basics; they are constantly pushed to think outside the box and imagine new solutions to address tomorrow's challenges.

This success at the Our(s) de la Com 2026 confirms what makes the Lyon campus strong: an environment where innovation and social engagement are not just valued, but encouraged every day. EFAP Lyon is the place where creativity takes shape in an environment that stimulates ideas, and where students are trained to communicate meaningfully, far from superficial trends.

The Specialized MBA in Creation & Advertising Strategies in Alternance: A Training Program Fit for Market Challenges

The Specialized MBA in Creation & Advertising Strategies at EFAP Lyon is a high-level program designed for ambitious students who want to get involved in the creation and management of innovative communication strategies, while gaining solid professional experience. Offered as an alternance program, this course allows students to combine theory and practice in the workplace, directly immersing them in the professional world.

During this MBA, our students work on real projects, such as the one for the Léon Bérard Center, which allowed EFAP Lyon to win two prestigious awards at the Our(s) de la Com 2026. Thanks to a pedagogy focused on innovation, creativity, and strategic analysis, they are prepared to meet current challenges and engage in increasingly complex communication issues.

The Specialized MBA in Creation & Advertising Strategies in Alternance is a true career accelerator. It allows our students to train while working on real projects, creating strategic campaigns, and experiencing the impact of their creations firsthand. The EFAP Lyon campus is the perfect place to take this course, offering a stimulating environment where innovation and collaboration with industry professionals are at the heart of the student experience.