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Join EFAP Two awards for EFAP Lyon at the OUR(S) | The Media of Communication 2026!
The Strategic Challenge: Imagining the 2026 Donation Campaign for the Léon Bérard Center
EFAP Lyon has once again demonstrated its commitment to training exceptional communicators by challenging its students to create the 2026 donation campaign for the Léon Bérard Center, a key player in the fight against cancer. This challenge allowed students to showcase the full breadth of their training: reflection, strategic analysis, and creativity came together to conceive powerful concepts and innovative strategies for this noble cause.
For 4 months, they immersed themselves in the world of this mission, combining communication techniques with social sensitivity to imagine a campaign capable of reaching a wide audience and mobilizing donations for a critical cause.
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The MADFOX agency - ©Céline_Vautey
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The ONDES CRÉATIVES agency - ©Céline_Vautey
🥇 Gold Medal: MADFOX Agency
The gold medal was awarded to the MADFOX agency, a team consisting of:
Eden Dedieu
Layana Vandervalle
Carla Milan
Rayann Alosstaz
The students from EFAP Lyon impressed the jury with a campaign of great strategic and creative relevance. Their project perfectly met the brief's requirements by proposing an innovative and emotional approach to raise awareness and encourage donations. A real masterpiece, reflecting the excellence of the training offered in Lyon, where creativity meets solid strategic skills.
Discover the campaign:
🥈 Silver Medal: ONDES CRÉATIVES Agency
The team ONDES CRÉATIVES, consisting of:
Alice Relaix
Camille Lonjon
Miwako Sarah Liu Cheng Cheng
Lina B.
won the silver medal with a project that impressed with its original and well-thought-out approach. These students from EFAP Lyon managed to find strategic solutions to captivate the audience and maximize the impact of the donation campaign, proving that the Lyon campus is a true breeding ground for creative and committed talent.
Discover the campaign:
The EFAP Lyon Campus: A True Engine of Creativity
EFAP Lyon does not just train students; it shapes idea creators, bold strategists, and professionals ready to redefine the boundaries of communication. Here, every project is an opportunity to explore, question norms, and push limits. Our students do not merely learn the basics; they are constantly pushed to think outside the box and imagine new solutions to address tomorrow's challenges.
This success at the Our(s) de la Com 2026 confirms what makes the Lyon campus strong: an environment where innovation and social engagement are not just valued, but encouraged every day. EFAP Lyon is the place where creativity takes shape in an environment that stimulates ideas, and where students are trained to communicate meaningfully, far from superficial trends.
The Specialized MBA in Creation & Advertising Strategies in Alternance: A Training Program Fit for Market Challenges
The Specialized MBA in Creation & Advertising Strategies at EFAP Lyon is a high-level program designed for ambitious students who want to get involved in the creation and management of innovative communication strategies, while gaining solid professional experience. Offered as an alternance program, this course allows students to combine theory and practice in the workplace, directly immersing them in the professional world.
During this MBA, our students work on real projects, such as the one for the Léon Bérard Center, which allowed EFAP Lyon to win two prestigious awards at the Our(s) de la Com 2026. Thanks to a pedagogy focused on innovation, creativity, and strategic analysis, they are prepared to meet current challenges and engage in increasingly complex communication issues.
The Specialized MBA in Creation & Advertising Strategies in Alternance is a true career accelerator. It allows our students to train while working on real projects, creating strategic campaigns, and experiencing the impact of their creations firsthand. The EFAP Lyon campus is the perfect place to take this course, offering a stimulating environment where innovation and collaboration with industry professionals are at the heart of the student experience.
🎓 Want to be part of this adventure?
If you want to develop your skills in advertising strategy and immerse yourself in the world of communication, the Specialized MBA in Creation & Advertising Strategies in Alternance at EFAP Lyon is made for you.
Discover our programs and get ready to transform your ideas into actions!
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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Back to school 2026 - Admission outside Parcoursup at EFAP!
The time has come to design your orientation project and choose the path that suits you. While end-of-year procedures often focus around the official platform, there is an alternative outside of Parcoursup to turn your communication ambitions into reality right now. And it's happening at EFAP!
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