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Join EFAP Etude de cas sous le signe de la joaillerie de luxe avec la prestigieuse maison Dior
Organisés sous forme de micro agences, les étudiants ont travaillé en mode collaboratif afin de répondre au briefing du département communication de Dior Joaillerie et proposer leurs préconisations stratégiques en terme de positionnement de marque, plan de communication marketing, stratégie digitale…
Comment accroître la visibilité et la notoriété de Dior Joaillerie en France et à l'international ?
Etude de marché, analyse de la concurrence, éléments de différenciation de la marque, sessions de brainstorming créatif … autant de réflexions mises en commun pour être les plus pertinents, audacieux et créatifs face à l’annonceur pour gagner la compétition !
La soutenance finale s'est tenue de manière officielle devant un jury composé des membres de la Direction Communication de Dior Joaillerie.
Un challenge professionnalisant et motivant pour tous nos étudiants en ecole de communication considérés comme de vrais professionnels du marketing et de la communication !
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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