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Join EFAP #Startup - Stratégie marketing en Europe
La start-up Rapidle permet à ses utilisateurs de commander en ligne chez différents commerçants et d'aller directement retirer les achats en magasin sans faire la queue. Les étudiants du MBA Spécialisé "Communication et Marketing Stratégique" ont réalisé des recommandations afin d'accompagner la stratégie de communication et marketing de la start-up pour son expansion en Europe.
Les recommandations ont été présentées intégralement en anglais par des étudiants en marketing qui ont su apporter une véritable valeur ajoutée et se sont mis à la place du client.
La start-up repart avec des idées et concepts concrets qu'ils vont réutiliser !
@rapidle découvrira demain les recommandations de nos étudiants. Suspens ! #marketing #communication #MBACMS
— MBA CMS (@MBA_CMS) 15 mars 2018
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Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs
The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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