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Join EFAP #Startup - Stratégie marketing en Europe
La start-up Rapidle permet à ses utilisateurs de commander en ligne chez différents commerçants et d'aller directement retirer les achats en magasin sans faire la queue. Les étudiants du MBA Spécialisé "Communication et Marketing Stratégique" ont réalisé des recommandations afin d'accompagner la stratégie de communication et marketing de la start-up pour son expansion en Europe.
Les recommandations ont été présentées intégralement en anglais par des étudiants en marketing qui ont su apporter une véritable valeur ajoutée et se sont mis à la place du client.
La start-up repart avec des idées et concepts concrets qu'ils vont réutiliser !
@rapidle découvrira demain les recommandations de nos étudiants. Suspens ! #marketing #communication #MBACMS
— MBA CMS (@MBA_CMS) 15 mars 2018
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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EFAP Confirms Its Excellence in the Eduniversal 2026 Ranking
The Eduniversal 2026 ranking, a true reference in the higher education landscape, once again highlights the quality of the EFAP. Ranked 1st for the Communication Grande École Program and 3rd in the ranking of the best Bachelor’s, Licenses, and Grandes Écoles, our program confirms its position as a leader among the best training courses in the sector.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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