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Join EFAP EFAP Cannes - Rencontre avec le mannequin Baptiste Giabiconi
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The History of EFAP: A Pioneer in Communication for 65 Years
Did you know that the EFAP communication school was founded in 1961, at a time when public relations were just beginning to take shape? Since its inception, the school has evolved alongside the transformations in the communication industry, playing a key role in its professionalization.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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