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Join EFAP EFAP Cannes - Rencontre avec le mannequin Baptiste Giabiconi
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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EFAP Confirms Its Excellence in the Eduniversal 2026 Ranking
The Eduniversal 2026 ranking, a true reference in the higher education landscape, once again highlights the quality of the EFAP. Ranked 1st for the Communication Grande École Program and 3rd in the ranking of the best Bachelor’s, Licenses, and Grandes Écoles, our program confirms its position as a leader among the best training courses in the sector.
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Star Academy: Behind-the-Scenes Immersion for EFAP Students
On November 14, 30 EFAP students had the unique opportunity to attend the live recording of a Star Academy prime-time show. A valuable experience that allowed them to explore the inner workings of a major TV production and observe communication, production, and stage direction professionals in action, live.
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