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EFAP Cannes - Rencontre avec le mannequin Baptiste Giabiconi

 

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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EFAP News - Nos étudiants du MBA Spécialisé Communication & Production Audiovisuelle en immersion sur le tournage de McWalter

Nos étudiants du MBA Spécialisé Communication & Production Audiovisuelle en immersion sur le tournage de McWalter

Au cœur de l’action et au plus près des équipes : les étudiants de 5e année du MBA Spécialisé Communication & Production Audiovisuelle de l'école de communication EFAP ont eu la chance de découvrir les coulisses du tournage de McWalter, le nouveau film de Simon Astier, réunissant à l’écran Mister V et Jonathan Cohen. Une expérience immersive qui illustre parfaitement l’ADN de notre MBA Spécialisé : apprendre en situation réelle, comprendre les métiers, et se constituer un réseau professionnel solide.

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EFAP News - EFAP Bordeaux students put their creativity at the service of plasma donation

EFAP Bordeaux students put their creativity at the service of plasma donation

At EFAP Bordeaux, learning happens through real-world experience. As part of their MBA in Strategic Communication & Marketing, students took on a major civic challenge: designing a communication campaign to encourage young people to donate plasma.

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