EFAP Cannes - Rencontre avec le comédien Jimmy Jean-Louis
#EFAPCannes #MYTF1
See other news
 
            
              GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event
The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!
read more 
            
          
          
             
            
              Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
read more 
            
          
          
             
            Celebrity Agent: A Profession Spotlighted by Clarisse Castan on Netflix
read more 
            
          
         Brochures
 Brochures  Open Days
 Open Days  Join EFAP
 Join EFAP